About The Data Dog

The Data Dog Smokes

The Data Dog Smokes

Peter J. Auditore is the Data Dog and as Principal Researcher at Asterias Research his focus is on everything data. Mr. Auditore was a  sea going marine scientist at the National Marine Fisheries Service at Woods Hole, were he collected and studied data about cod and haddock populations. In 1989 Auditore left marine science for the abstract world of enterprise software and is the veteran of four technology startups, Zona Research, Hummingbird, Survey.com and Exigen Group. He also spent several years are Gartner and helped create the Industry Update Service a startup inside Gartner. In 2007, Mr. Auditore joined SAP’s Global Communications Team and created the industry’s first business influencer group which he headed for five years.


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